Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Interview

Collection of video interviews to company managers and communication experts, to provide VET students that want to become web designers and/or social media managers a better understanding of companies’ expectations according to a Work Based Learning approach.
The interviews organized in thematic areas can be used by VET learners autonomously or by VET trainers to enrich their classroom activities with specific knowledge, competences and skills coming directly from real business case scenarios.
The Video Interview focuses on the following thematic areas:
  • The company web site
  • The social media marketing strategies
  • The visual identity

Video Interview with José Ignacio Pastor, from ACICOM, who explains how to use social media according to specific purposes and targets

Thematic area
Company website
Name of the entrepreneur
José Ignacio Pastor
Name of the Company
Associació Ciutatania y Comunicació - ACICOM
Economical Sector
Communication, Media and Citizenship
Country
Spain
Main Contents of the Video Lesson
Video Interview with José Ignacio Pastor, from ACICOM, who explains how to use social media according to specific purposes and targets
Learning Object
acicom_learning object (Pdf)

This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.