Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Interview

Collection of video interviews to company managers and communication experts, to provide VET students that want to become web designers and/or social media managers a better understanding of companies’ expectations according to a Work Based Learning approach.
The interviews organized in thematic areas can be used by VET learners autonomously or by VET trainers to enrich their classroom activities with specific knowledge, competences and skills coming directly from real business case scenarios.
The Video Interview focuses on the following thematic areas:
  • The company web site
  • The social media marketing strategies
  • The visual identity

Video Interview with Matteo Breda, from Pronto e Sano, who describes the importance of a social media marketing strategy

Thematic area
Social Media Marketing strategy
Name of the entrepreneur
Matteo Breda
Name of the Company
Pronto e Sano
Economical Sector
Food Services
Country
Italy
Main Contents of the Video Lesson
Thanks to his technical knowledge, Matteo Breda created a new cooking technique and he’s trying to promote his brand using his website and his social networks. The company has just upgraded its website with a new graphic theme addressed to the end user.
Pronto e Sano is assisted by a communication society very present in the area, it gives useful tools to communicate efficiently by using social media and websites.

Project funded under the Erasmus+ program.
Learning Object
real case scenario learning object_pronto e sano (Pdf)

This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.