This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Collection of video interviews to company managers and communication experts, to provide VET students that want to become web designers and/or social media managers a better understanding of companies’ expectations according to a Work Based Learning approach.
The interviews organized in thematic areas can be used by VET learners autonomously or by VET trainers to enrich their classroom activities with specific knowledge, competences and skills coming directly from real business case scenarios.
The Video Interview focuses on the following thematic areas:
The company web site
The social media marketing strategies
The visual identity
Video Interview with Valentina Trevaini, from Sostanza s.r.l., who describes the importance of marketing
Social Media Marketing strategy
Name of the entrepreneur
Name of the Company
Main Contents of the Video Lesson
Valentina talks about what they are investing in, with emphasis on the importance of marketing. The manager describes how, after any type of marketing activity, the staff always create events to get in touch with customers. Video also includes a forecast about future developments of communication technologies.
This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.