The economic crisis that affects all European countries had a strong impact on the already existing "skills gap" in the EU labor market. While 5.6 million young people (36%) is in unemployment situation, the 36% of employers' report that they need to find new recruits with the skills they need.

Within this context the following common challenges and related needs to be addressed are identified:

• VET providers need to ameliorate the cooperation between them and companies to provide a market oriented training offer
• VET providers needs to provide VET students with enhanced Work Based Learning methods and tools to prevent demotivation of the trainees due to the lack of practical application of what they learn in a real business environment
• Apprenticeships lack in effectiveness for the trainees as often they do not provide an international dimension which at the contrary is a key issue for the qualification of web design and social media management within a globalized market.

In order to answer to these needs the project aims to:

• Improve the cooperation between VET providers and companies and enhance the participation of company managers and responsible of the communication in planning and delivering training to students so to better match their expectations as far as the company website and the management of the social media is concerned
• Motivate VET students at risk of dropping out, by providing them with enhanced Work Based Learning methods and tools based on the full exploitation of in person and virtual traineeships using ICT and multimedia.
• Improve the internationalization of the VET training offer through the exploitation of ICT in order to match the needs of the companies and the expectations of the trainees when organising transnational apprenticeships.

The project addresses the needs of:

• VET Trainers
• VET students
• Companies’ manager

The project activities will be organized in the following phases:

Phase 1 - Repository of e-learning video lessons and interviews
The project partners will produce Repository of e-learning video lessons and interviews, delivered by company managers and professionals according to a Work based learning approach, to provide VET students that want to become web designers and/or social media managers with an innovative ICT based training offer for better understanding the expectations of the market and of the companies.

Phase 2 – International Internships promotion
The project partners will cooperate to create a Virtual Platform for Virtual Internships hosted within a dedicated section on to the WBL 2.0 portal providing accessibility to:

• Profiles of companies interested in developing/improving their company website and/or implement social media marketing strategy and that are willing for the purpose to host a transnational internship.
• Profiles of students that are interested to carry out their placement at international level through a mobility internship experience.
• Monitoring and assessment tools through which VET providers, companies and students can monitor, assess and validate the internship experiences.

Phase 3 – Guidelines for the organisation of international internships
The project partners will cooperatively produce Guidelines for improving the quality and effectiveness of international placements.
The Guidelines’ package will identify and mainstream innovative successful strategies to ensure that work placements in the web design and social media market reflect the needs and expectations of the business world and the needs and expectations of the VET students and VET providers.

Phase 4 - Multiplier events
A number of multiplier events will be organized to disseminate the results reached, methodology implemented and output produced in the WBL 2.0 project.
The participants in the multiplier events will be: VET trainers and company managers.