Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Interview

Collection of video interviews to company managers and communication experts, to provide VET students that want to become web designers and/or social media managers a better understanding of companies’ expectations according to a Work Based Learning approach.
The interviews organized in thematic areas can be used by VET learners autonomously or by VET trainers to enrich their classroom activities with specific knowledge, competences and skills coming directly from real business case scenarios.
The Video Interview focuses on the following thematic areas:
  • The company web site
  • The social media marketing strategies
  • The visual identity

Video Interview with Stewart and Louise, from Dark Dundee, who explain their social media strategy to engage with customers

Thematic area
Social Media Marketing strategy
Name of the entrepreneur
Stewart and Louise
Name of the Company
Dark Dundee
Economical Sector
Tourism
Country
UK
Main Contents of the Video Lesson
Video Interview with Stewart and Louise, from Dark Dundee, who outline their walking tour company, their website and social media strategy to engage with customers along with the history of how the company came about and how they had to pick up relevant skills along their journey.
Learning Object
real case scenario learning object_dark dundee (Pdf)

This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.