Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Interview

Collection of video interviews to company managers and communication experts, to provide VET students that want to become web designers and/or social media managers a better understanding of companies’ expectations according to a Work Based Learning approach.
The interviews organized in thematic areas can be used by VET learners autonomously or by VET trainers to enrich their classroom activities with specific knowledge, competences and skills coming directly from real business case scenarios.
The Video Interview focuses on the following thematic areas:
  • The company web site
  • The social media marketing strategies
  • The visual identity

Video Interview with Gediminas Grėsius, from J. and P. Vileišiai School of Kaunas, who describes how to create a convincing social media strategy

Thematic area
Social Media Marketing strategy
Name of the entrepreneur
Gediminas Grėsius
Name of the Company
J. and P. Vileišiai School of Kaunas
Economical Sector
Preprimary, primary and secondary education school
Country
Lithuania
Main Contents of the Video Lesson
Teacher Gediminas Grėsius, who is responsible for J. and P. Vileišiai School of Kaunas social media, presents activities, partnership and uniqueness of the school. He emphasizes what social media they are using and for what purpose, describes the target audience. As the school does not have specialist of marketing or social media, suggestions, remarks of what is now and more clear social media strategy prepared by professional would be helpful for the school.

Learning Object
vileišiai school_learning object (Pdf)

This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.