Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Interview

Collection of video interviews to company managers and communication experts, to provide VET students that want to become web designers and/or social media managers a better understanding of companies’ expectations according to a Work Based Learning approach.
The interviews organized in thematic areas can be used by VET learners autonomously or by VET trainers to enrich their classroom activities with specific knowledge, competences and skills coming directly from real business case scenarios.
The Video Interview focuses on the following thematic areas:
  • The company web site
  • The social media marketing strategies
  • The visual identity

Video Interview with Marco Brena, from Soluzione Informatica, who tells about his plan to invest in a marketing campaign using social media

Thematic area
Social Media Marketing strategy
Name of the entrepreneur
Marco Brena
Name of the Company
Soluzione Informatica
Economical Sector
ICT
Country
Italy
Main Contents of the Video Lesson
Marco Brena, owner of Soluzione Informatica, tells the story of its company and what took him to the world of informatics.

Marco speaks also about his clients and about the identity of his company.

He works well thanks to his website but he’s trying to start a marketing strategy using social networks such as Facebook and LinkedIn.
Learning Object
real case scenario learning object_soluzione informatica (Pdf)

This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.